Welcome!
Having a website is more then just putting up a few pages with pictures, some text, and a hope that customers will find you. In order for your website to be found it has to be designed and coded in a Search Engine Friendly way. Search Engines like Google are the roadmaps of the internet. Your website can be built in a way that it’s the on the best lot in town, or it can be built so it is never found.
A website can be a powerful marketing tool. You can stay in touch with you customers through blogging, email marketing, and any other number of tools . We will discuss which if any of these tools you want to use in your website.
Let’s take the example of a fictional flower shop business in Charlotte, NC – Linda’s Flowers.
How to do it the wrong way:
Linda decides to hire her neighbor’s son to do the site design and coding. She wanted it done in a month. After two month’s with no communication he comes back to her with a finished product. Having no design sense and even fewer coding skills, the site looks like a mess. But it’s a website and Linda knew she needed one. She reluctantly pays for it. When she asks about hosting – where to put the site to get it online, the neighbors son doesn’t know. She finally finds someone that can set up the hosting for her and the site goes online 3 months after the project started.
Month’s go by, business doesn’t increase, and no one mentions the website. Eventually Linda starts asking customers about her website and they didn’t even know she had one. When you search on google for “Charlotte flower shop” her site isn’t on the first page or even the second page of results.
Here’s how to do it the right way:
Linda keeps hearing that she needs a website, so she decides to contact us for a free consultation. During our consultation we listen to why she needs a website and what her budget is. After discussion various options we settle on a simple website with hosting, a search engine optimization package, and an email marketing plan.
During the design process we consult with Linda multiple times to make sure that the look of the site is how she wants it. It’s been coded in a search engine friendly way, so it shows up in Google. After 6 months the search engine optimization is paying off and her website ranks on the first page of Google for the search term “Charlotte flower shop”. She notices business start to increase. When customers place orders she takes their email addresses and we add them to a database. We send out monthly specials over email to keep customers coming back. After a year Linda’s business has increased and she estimates a 400% return on what she invested on her website and marketing package.
Contact us today for a free consultation on how a Web Design and Marketing Package can help increase your business.